Kaguya Tokiwa

''"Beauty is 90% personality and charisma. The other 10% is outfit choice." - Kaguya''

Kaguya is a supporting character, a 27-year old designer who adores beauty. She works both in and out of PriPara as a designer, whose designs cover pretty much any clothing style anyone would want. She also designs Moonlight Sonata, but prefers Dear Crown when she performs.

She's Merurun's third character.

Appearance
A mid-height woman with a surprisingly light color scheme for her entire aesthetic. Her shoulder-length and slightly curled hair is a muted lavender-ish color, with her eyes a soft blue.

In the world of PriPara, she wears the Moon Princess Coord, with her cyalume a different version of the Moonlight Sonata Cyalume coord.

Personality
While Kaguya comes off as a conceited, condescending, and kind of a snob who's obsessed with perfection due to her love of beauty. Behind that is a fairly kind and humble person, who really just wants things to look nice. She dislikes people only recognizing her for her accomplishments, and doesn't see any value in trophies or medals that she receives for her work.

She's a very motherly and caring person, and often refers to younger idols as her children or grandchildren, despite only being in her twenties. Idols she especially likes often get apple slices from her, for some reason.

Relationships
Kaede Miyake: Her favorite 'daughter.' While she is a bit jealous of Kaede's nice figure and how she's so much taller despite being a decade younger, she enjoys her company and supports her choices.

Etymology
Kaguya comes from Taketori Monogatari's Kaguya-hime and means 'radiant night.' Tokiwa means 'eternally constant.'

Trivia

 * Her favorite clothing to make is gowns and wedding dresses, as they give her a lot of creative freedom to do what she thinks looks best on the dress.
 * Her favorite folktale, surprisingly, isn't Taketori Monogatari; it's actually Hanasaka Jiisan.
 * While she doesn't have to, she often makes her own clothes.
 * Her fans refer to her as Kaguya-hime.
 * She's old enough to remember Prism Shows, and she likes old school Dear Crown way better.